Lookouts Win Promotional Award From MiLB

The Chattanooga Lookouts, the Double A affiliate of the Dodgers, won the 2009 Larry MacPhail Trophy from Minor League Baseball, which recognizes the club with the top promotional efforts throughout the season.  From the press release:

The club sent two people, dressed as knights, around town with pocket schedules and a sign which read "Two Knights Game at AT&T Field is at 7:15." The popularity of the idea resulted in an advertising campaign built around the knights throughout the season. Chattanooga also added "Blooie" to its stable of mascots in 2009. This diminutive blue mascot compliments the club's iconic red "Looie" and one of his duties is to lead the crowd in the "3.5 Inning Stretch," where only half of "Take Me Out to the Ballgame" is played and sung.

Here's a shot of Looie the Lookout:

via images.chattanoogan.com