Beach Blanket Baseball
by Phil Gurnee on May 24, 2009 8:15 AM PDT
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" BLEACHER BEACH " IS NEWEST
DODGER STADIUM NEIGHBORHOOD
All-inclusive section includes beach party atmosphere
each Sunday with music, gifts, and favorites on the grill
LOS ANGELES – The Los Angeles Dodgers will debut " Bleacher Beach " tomorrow, the newest Dodger Stadium neighborhood for fans. Converting two sections of the Reserved Level in left field to a beach party, the Dodgers will offer for one price unlimited fresh grilled beach fare, soft drinks, plus gifts, music and décor.
Groups of 20 or more can purchase at the special price of $35 per person, while individuals can purchase in advance for $45 or on the day of game for $50.
Hamburgers and chicken will be grilled on the spot, supplemented by all of the Dodger Dogs, nachos, popcorn, peanuts, and watermelon slices fans desire.
The area will be decorated with tiki huts, lifeguard towers, cooling spray misters, and music from a live disc-jockey from 102.7 KIIS-FM.
For the first two Sundays, fans in Bleacher Beach will receive Dodgers Beach Bags. Thereafter, they will receive Dodgers Floppy Hats, Sandals, and Beach Towels.
The Dodgers will present the beach-party atmosphere at each of the 10 remaining Sunday regular season home games.
Tickets to Bleacher Beach , located in Sections 55 and 59, are now available via dodgers.com/beach or 866-DODGERS. For group outings, fans can call 323-224-1421 or visit dodgers.com/groups.
Beach-themed gifts for fans at Bleacher Beach :
o May 24 vs. LAA: Dodgers Beach Bags
o June 7 vs. PHI: Dodgers Beach Bags
o June 28 vs. SEA: Dodgers Floppy Hats
o July 19 vs. HOU: Dodgers Floppy Hats
o July 26 vs. FLA : Dodgers Floppy Hats
o August 9 vs. ATL: Dodgers Sandals
o August 23 vs. CHC: Dodgers Sandals
o September 6 vs. SD: Dodgers Beach Towels
o September 20 vs. SF: Dodgers Beach Towels
o October 4 vs. COL : Dodgers Beach Towels
The Dodgers also now offer All-Inclusive packs presented by JetBlue. Starting at $99, fans can purchase packages that include three tickets, three Dodger Dogs, three soft drinks, three Dodger t-shirts, one bag of peanuts, and parking. Additionally, packages in the branded section Dodgertown , California 90090 include two Field Box seats and two limited edition 90090 t-shirts for $99. All value packages can be purchased at dodgers.com/specials.
In August the misters alone could be worth the price of the ticket.
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Different area, Mannywood was in the field box. These seats are going to high up in the reserve.
Patience is for those who die waiting for something to happen
Rebranding
Ah, got it, thank you. This area is across from the All-you-can-stuff in LF, then?
So the field seats now called Dodgertown 90090 are the rebranded Mannywood, then, or a subset of it? Complete with the same old 2 “limited edition” (!) T-shirts now overprinted with “90090”. And the same price of $99 for two seats, too. That rather gives the game away, and will keep Mannywood alive. If they wanted to expunge the memory of it, they should have made the price $90 for the last two digits. But that would have lost them $9. Instead they colored the two 9s red so they can link them together to make 99 – Manny lives! Less a gentrification than a hamfisted attempt at rebranding, like SF’s Phone Company Park.
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