There has been some speculation this week about the possibility of a Dodgers TV Network.
I was thinking, what would the Dodgers feature on their Network, so I looked at the YES Network schedule.
They have a show called Yankees Magazine, which is a weekly magazine. This show will be playing 4 times today! Nets Magazine will be playing only twice. They also feature classics and features on current and former players. I think that it works for them because they have a nationwide following, but the "filler" programming wouldn't be missed if it got canceled. The Yankees and YES Network are owned by Yankee Global Enterprises LLC, formerly YankeesNets. The Yankees don't own YES Network.
A network channel would improve the Dodgers revenue, but the ratings will be very low!! It would be good for all diehards and it will be great for others to learn the history of the greatest franchise on the planet! (Says Guiness Book of World Records for largest attendance over time) I also think that a network in LA would get a little bit more creative with their "filler" programming. How about a reality show to become a bat boy or a groundskeeper?
The Dodgers would have to team up with the Kings or the Clippers as well. The Lakers wouldn't be second fiddle to the Dodgers and vice versa. The Kings would be the ideal candidate because NHL and MLB don't share season time. Also, does anyone even watch Clippers' games or want anything to do with Donald Sterling?
This can be the start of teams from different leagues getting together and forming their own Networks. It sounds all fine and dandy at first, but the Yankees and Nets went their seperate ways in 2003. I'm sure the pure brilliance of Steinbrenner kept YES alive, but that might not hold up with McCourt. No one knows where the Cable, Satellite and Online worlds will be in 10 years with regard of TV programming, but we do know the traditional approach is dying.