GLENDALE, Ariz. -- The Dodgers and iHeartMedia on Monday announced the relaunch and re-branding of the team's flagship radio station. The station formerly known as KLAC will now be known as AM 570 LA Sports, incorporating the Dodgers' co-ownership of the station.
The ownership stake in the station was announced in September, along with a multi-year deal to continue broadcast Dodgers games. What is new now is that the station, in addition to getting a new Dodgers-centric logo, will begin using the team's 2015 marketing slogan of "We Love LA." In addition, a marketing campaign has launched featuring the logo with Vin Scully, Clayton Kershaw and Yasiel Puig.
"We are thrilled to partner with AM 570 LA Sports," said Dodgers CEO Stan Kasten. "We’ve had a wonderful relationship over the years and our new partnership will make it even stronger as we work together to bring Dodger fans the finest in LA Sports radio programming."
In addition, Dodger Talk with David Vassegh and Kevin Kennedy will now run year round on AM 570 LA Sports, at 7 p.m. PT Monday through Friday, or during the season immediately following that day's game.